SIGMA launches seven Art prime lenses for Sony E-mount cameras with full-frame sensors

FEBRUARY 27, 2018

SIGMA launches seven Art prime lenses for Sony E-mount cameras with full-frame sensors

SIGMA Canada is pleased to announce the upcoming launch of interchangeable lenses for the Sony E-mount digital camera series with full-frame image sensors. SIGMA will gradually introduce the lenses as members of the Art line, which o ers photographers the highest level of optical performance.

While o ering the same high-performance optical design as other lenses in the Art line, the new Sony E-mount models will feature a newly developed control algorithm that optimizes the autofocus drive and maximizes the data transmission speed. In addition, these lenses will be compatible with Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by SIGMA MOUNT CONVERTER MC-11. Like the converter MC-11, the lenses will be compatible with in-camera image stabilization and in-camera lens aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion.

e lineup will include the Art line set of seven prime lenses covering 14mm to 135mm. It will also include two models that SIGMA will be exhibiting at CP+ 2018: 70mm F2.8 DG MACRO | Art and 105mm F1.4 DG HSM | Art (launch date TBD). Further, SIGMA plans to introduce additional Sony E-mount models in the Art line going forward.
Note: is product is developed, manufactured and sold based on the speci cations of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Pricing and availability for the SIGMA E-mount Art prime lenses has not yet been announced. For further details about these lenses, please contact Max Payne, Director of Marketing & Communications, at 905-513-7733 or email media@gentec-intl.com.

Autofocus tuned for each lens

anks to an autofocus drive control program tuned for each lens and high-speed data transmission, the lenses will o er high- speed autofocus at the same performance level as that of a lens designed exclusively for mirrorless cameras. In particular, in E-mount cameras o ering Sony’s Fast Hybrid AF, AF-C mode will deliver exceptional subject following performance. Moreover, autofocus will remain extremely precise even in those E-mount cameras o ering only contrast AF.

Compatible with in-camera image stabilization

e lenses will be compatible with in-camera image stabilization. e Sony E-mount camera senses the focal length of the lens and automatically optimizes image stabilization performance.

Data loaded for compatibility with in-camera aberration correction

e lenses will be fully compatible with in-camera aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion. By matching corrections to the optical characteristics of the lens, this function takes image quality to an even higher level.

90 Royal Crest Court, Markham, Ontario, Canada L3R 9X6
T 905-513-7733 E media@gentec-intl.com i info@gentec-intl.com W www.gentec-intl.com

MEDIA RELEASE

Native mount for a more rigid and stable feel

Making the mount native to the lens makes possible a more rigid and stable feel to the lens. Featuring a special surface treatment to enhance strength, the brass bayonet mount o ers a high-precision t and exceptional durability. e mount connection area incorporates rubber sealing for dust- and splash-proof construction.

Available Mount Conversion Service

is service converts the mount of SIGMA lenses to that of a di erent camera body, allowing photographers to continue using their favorite lenses over the long term regardless of camera system.
Note 1: e Mount Conversion Service is di erent from a normal repair. In order to apply for the service, please contact your nearest authorized SIGMA subsidiary or distributor. http://www.sigma-global.com/en/about/world-network/

Note 2: is service is performed exclusively by SIGMA.

Product Lineup

SIGMA 14mm F1.8 DG HSM | Launch date: TBD. Includes case

SIGMA 20mm F1.4 DG HSM | Launch date: TBD. Includes case

SIGMA 24mm F1.4 DG HSM | Launch date: TBD. Includes case

SIGMA 35mm F1.4 DG HSM | Launch date: TBD. Includes case

SIGMA 50mm F1.4 DG HSM | Launch date: TBD. Includes case

Art

Art

Art
and hood

Art
and hood

Art
and hood

SIGMA 70mm F2.8DG MACRO | Art (CP+ 2018 exhibit) Launch date: TBD. Includes case and hood

SIGMA 85mm F1.4 DG HSM | Art Launch date: TBD. Includes case and hood

SIGMA 105mm F1.4 DG HSM | Art (CP+ 2018 exhibit) Launch date: TBD. Include case, hood, and tripod socket

SIGMA 135mm F1.8 DG HSM | Art Launch date: TBD. Includes case and hood

90 Royal Crest Court, Markham, Ontario, Canada L3R 9X6
T 905-513-7733 E media@gentec-intl.com i info@gentec-intl.com W www.gentec-intl.com

About Sigma Corporation

Since 1961, Sigma has worked toward its goal of developing photographic technologies that push the envelope, empower photographers, and produce unparalleled imagery. Sigma has honoured this commitment by maintaining control of its design, research and development, and manufacturing processes in its Aizu factory. e family-owned company is the largest independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with cameras from most leading manufacturers. e company is headquartered in Japan, with o ces strategically located throughout Europe, Asia, and North America. For more information, visit www.SigmaCanada.ca, on Facebook: fb.com/SigmaCanada, on Instagram: @SigmaCanada.

About Gentec International

Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, recognized as one of Canada’s Best Managed Companies, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec o ers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Avenger, Roots, Gary Fong, Black Rapid, iQ, Sunpak, Energizer, Bushnell, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square-foot warehouse and distribution centre that o ers e cient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined e ciencies, and customer service that is second to none. Learn more – visit www.gentec-intl.com

 

SIGMA launches seven Art prime lenses for Sony E-mount cameras with full-frame sensors